Happy Boiler needed branding for their UK business which was very distinctive and could be used for a number of applications. The company is a gas, oil and LPG boiler servicing and repair and the idea behind the branding is making your boiler a happy boiler.
They wanted a mascot character to be included with the logo text. I created a Happy Boiler which was not too cartoony and could still be recognised as a boiler.
This was the challenge with this branding project keeping the mascot professional and not too cheesy. I didn’t add arms and legs to the mascot character as I didn’t feel it was fitting for the branding. Firstly it needed to be recognised as a boiler and the happy face second.