Check Your Food is an online business that needed a logo for its micro nutrition website based on science. The logo design had to appeal to people who are motivated to take care of their own health without constantly turning to doctors. Their website is filled with credible information not folklore and hearsay about the nutritional value of food.
The website is a helpful resource for health professional to refer their patients to. Initially the logo was based around fruit but it was felt that it should reflect the science side of the business rather than the food. This evolved into a tick within a circular icon.
Logo Design Process
The logo design process saw my original concepts change quite dramatically from a flat logo design to a more polished 3d or Skeuomorphism style. My initial concepts were using fruit as a logo mark and were quite organic looking, although well received the logo concepts were developed into something totally different. A bit of a departure from my usual minimal design style but I’m really happy with the final result.